By partnering with one of the leading French teams in the Formula 2™ championship for the next three years, B.R.M Chronographes becomes one of the few watch brands present in F2™ Even more notably, it is one of only two French manufacturers and the only one to be labeled as a Living Heritage Company. This new partnership will therefore proudly represent the colors of France.
For the manufacturing company based in Vexin, which celebrated its 20th anniversary last year and has always been deeply rooted in motorsports, this collaboration is a new consecration.
B.R.M Chronographes, through its daring creator Bernard Richards and its experienced team, has made it its mission to create innovative timepieces with unique designs, while also supporting the future talents of French motorsport. As evidence, these numerous partnerships span from karting to F4, from automobile manufacturers to the most renowned circuits, as well as with young up-and-coming drivers. It was therefore logical for the brand to collaborate with one of the finest French teams, DAMS Lucas Oil, led by former Formula 1™ driver Charles Pic.
“The relationship between B.R.M Chronographes and DAMS Lucas Oil began 20 years ago when Jean-Paul Driot purchased the first watch we ever made. I am proud to continue our journey together and to work again with Charles Pic, who wore our colors when he drove for the Caterham F1™ Team. With the passion and principles we share, I am convinced that we will achieve great things together in the future.”
Bernard Richards, CEO B.R.M Chronographes
For the Sarthe-based racing team, this partnership with one of the last French watch manufacturers is rooted in the continuity of its pursuit of performance and precision.
The Formula 2™ championship is the final step in the ladder leading to the pinnacle of motorsport, and DAMS Lucas Oil has been participating in the category since its inception in 2017, thus fostering the development of many rising stars. For this new season, the French team is counting on two talented drivers, Jak Crawford and Juan Manuel Correa, to make their mark in the history of this stepping stone championship.
“I am thrilled to renew our partnership with B.R.M Chronographes. It’s a highly reputable brand whose products have received prestigious awards. Partnering with B.R.M. Chronographes is a natural fit for DAMS Lucas Oil as we share the desire to nurture and train young talents in motorsport, while prioritizing the values of precision and quality to elevate our work to the highest level. I look forward to collaborating again with B.R.M Chronographes to achieve our common goals in the next three years.”
Charles Pic, DAMS Lucas Oil owner
The pursuit of performance, mechanical passion, and the desire to contribute to the development of new talents: that is what brought together B.R.M Chronographes and DAMS Lucas Oil.
As part of this collaboration, a series of automatic watches from B.R.M Chronographes, featuring the colors of the racing team, has been developed. At first glance, these timepieces appear understated, but they boast assured technical prowess. Among their many features: a chronometer, a tachymeter, a date function, and a power reserve of 38 hours. Visually, the partnership with the racing team will be materialized with a dial in the colors of the team (and the car), a crown engraved and adorned with the DAMS Lucas Oil logo, and a black and blue Alcantara® strap, providing a second-skin effect ensuring unparalleled comfort when worn. These watches will be available for sale exclusively on the brand’s website, brm-chronographes.com.
This collaboration will undoubtedly be an opportunity to grow both French brands and to offer their respective communities unique and magical moments. See you on February 29th for the first race. The complete schedule is available on the website damslucasoil.fr.
