Recipient of the French government’s “Entreprise du Patrimoine Vivant” (LivingHeritage Company) label, B.R.M Chronographes has been fashioning exceptionaltimepieces of highly mechanical inspiration since 2003. At the helm is founderBernard Richards, who couldn’t be prouder to celebrate the house’s 20th year ofoperation with a special logo and an equally special series of watches.
Bernard Richards has been under the spell of motorsports from an early age. After severalyears working for some of the world’s most prestigious luxury brands an idea came to himone sleepless night that would change his life… From his home in the French Vexin regionalnatural park, Bernard Richards sketched what would become his first timepiece: the GP40. That sleepless night in 2003, B.R.M Chronographes’ adventure was launched.
The entrepreneur lent his initials to the brand’s name: B.R.M, for Bernard Richards Manufacture. His objective: to offer automatic wristwatches of bold design, infused with thevery racing spirit that drove him, and taking their inspiration from the exacting standards ofcutting-edge industry. It is this relentless creativity and unquenched thirst for innovation thathave enabled the brand to develop (among other things) the first three-hand watch to bemounted on shock absorbers, the only automatic watch on the market suitable for golf play,and the first automatic watch with a floating movement.
20 years later, some 40,000 automatic timepieces under the B.R.M Chronographes brandare telling time on the wrists of motorsports’ greatest enthusiasts. Through these watchesthe French house has won a number of prizes and been crowned world champion many atime in countless disciplines.
It is a remarkable accomplishment, one that the house’sdirector cannot help but recognize and salute:
“I’d like to thank all the people who have helped me establish this manufacture — anartisanal French manufacture, with an international profile. I could never have done it alone.My thanks also to our customers, who inspire us to new heights every day. And my thanksto our partners for their unfailing support, to the drivers who race under our colors and thrillus with their exploits, and to our watchmaker, who’s been with us since the early days.Thanks to all of our passionate collaborators, every one devoted to the brand, and to myfamily, who lend me their support every day.”
We will be celebrating our 20th anniversary all year long. For the occasion we havecreated both a logo — one that puts the brand’s French identity front and center —and a new wristwatch collection. Three-hand skeleton watches, with a transparent caseof Makrolon®, shock absorbers, and a tachymeter printed on its sapphire crystal. Bearingthe 20-year logo, this edition will be limited to 20 watches per color, with engraved and ahand-lacquered serial number on the crown.
