Journal — Partners

B.R.M CHRONOGRAPHES x TEXAPOKER

B.R.M Chronographes formalises its partnership with Texapoker, France's leading organiser of live poker tournaments.

Partners2 min read

B.R.M Chronographes x Texapoker: When horological excellence meets the art of poker

A unique and promising partnership

As the WSOP Circuit begins in Sanremo, B.R.M Chronographes, the French haute-horlogerie manufacture renowned for its luxury watches and sporting DNA, formalises its partnership with Texapoker, one of the leading poker operators in Europe.

Shared values of competition and mastery of time

This collaboration is founded upon key values shared by haute horlogerie and poker:

  • Competitive spirit
  • Self-control
  • Time management

In the making of exceptional mechanical watches as in the art of poker, precision and strategy are essential. From this synergy is born a shared determination to elevate every moment, at the table as on the wrist.

An exclusive automatic watch for the winners

Through this partnership, the winners of the Main Event at WSOPC Sanremo and ECOP Millenium Paris (in January) will be presented with an automatic watch specially created for the occasion. Designed in the workshops of B.R.M Chronographes, this unique piece bears the colours of Texapoker and embodies the perfect fusion between horological precision and a passion for the game.

"This partnership with the world of poker is unprecedented for us. It embodies the perfect alliance between horological precision and the strategy of the game.
We are delighted at the prospect of celebrating this synergy with poker enthusiasts, who understand how precious time is." Bernard Richards, CEO of B.R.M Chronographes

The recognition of poker as a sport in its own right

For Texapoker, this association with B.R.M Chronographes is a genuine marker of recognition for the discipline:

"This partnership marks the recognition of poker as a sport, and that is
a great source of pride for me." Apo Chantzis, CEO of Texapoker

B.R.M Chronographes: a marque in the service of performance

Over the years, B.R.M Chronographes has established itself as an essential reference in French haute horlogerie, notably through:

  • Its artisanal craftsmanship
  • Its taste for innovation
  • Its passion for mechanical watches and sporting chronographs

In joining forces today with Texapoker, the manufacture confirms its desire to explore new horizons whilst remaining true to its competitive spirit and its pursuit of excellence.


This alliance between B.R.M Chronographes and Texapoker thus illustrates the marque's capacity to open itself to a different world, whilst preserving the values that have forged its reputation: rigour, precision and commitment. An exceptional watch to mark victory, an unprecedented partnership to celebrate French craftsmanship and the art of poker.

Article reproduced word for word from the boutique journal (https://brm-chronographes.com/fr/blog/brm-chronographes-x-texapoker-n66), with its visuals, before the discontinuation of PrestaShop. Nothing has been rewritten.