B.R.M CHRONOGRAPHES X L'UNION DE LA SOMMELLERIE FRANÇAISE

Horology and sommelerie are arts and crafts that combine passion and rigour to perpetuate French excellence through the seasons. Two specialities that have reinvented themselves to propose new and sometimes daring pairings. The 2024 vintage is none other
than an unprecedented collaboration between the French watchmaker B.R.M Chronographes and the Union de la Sommellerie Française (UDSF). As part of this association, Fabrice Sommier, President of the UDSF, becomes a new ambassador for the B.R.M Chronographes brand.

A grand cru that blends horology and oenology

A harmonious alliance between horology and sommelier expertise, this partnership breaks from the traditionally sporting DNA of the B.R.M Chronographes brand, revealing other facets of the house. Ancestral savoir-faire, artisanal techniques, the pursuit of excellence, products that awaken the senses — so many convergences that gave birth to this unique cuvée. Bernard Richards, CEO of the B.R.M Chronographes brand, and Fabrice Sommier, Meilleur Ouvrier de France and president of the UDSF, are two passionate men, entrepreneurs at heart, who quickly found common ground, for each in his own field is committed to championing and showcasing French excellence.

"When I created B.R.M Chronographes in 2003, my primary objective was to spread my passion through watches that reflect French expertise that is sometimes underestimated. Our vision of watchmaking is unique, it offers everyone the possibility of finding the harmony that
suits them, as is the case in the world of sommeliers. I am delighted to welcome Fabrice Sommier to our family and am convinced that this partnership will be a unique opportunity to highlight French heritage." Bernard Richards, CEO B.R.M Chronographes

"As an MOF and Sommelier, excellence is my watchword. Every day, I strive to push the boundaries of my knowledge and to perfect myself. My ultimate goal is to be an ambassador for my multiple and exceptional profession as well as for
the French art of living. For all sommeliers, time is a crucial factor, particularly during competitions. The desire to connect with a French watchmaker was already there; the meeting with Bernard Richards made it self-evident." Fabrice Sommier, president of the UDSF.

As part of this collaboration, a watch and bracelet with perfect balance between sporting design and French excellence have been developed. The B.R.M Chronographes x UDSF automatic watch features a polished case and lugs that provide relief and brilliance. Several details such as the grooves on the case and the hands are lacquered by hand in the colours of the tricolour flag; the dial and crown are adorned with the UDSF logo. In terms of functionality, the watch has an automatic movement, a date and a chronograph. This edition is limited to 24 pieces in reference to the 24 regions that make up the UDSF. The B.R.M Luxury x UDSF bracelet is a disc in grade 2 titanium hand-brushed, the UDSF logo is printed on a sapphire crystal, the whole mounted on a recycled polyester cord in the colours of France.