Journal
Journal articles classified under 'The Blog'.
News
B.R.M is the first watch manufacture to open its bespoke configurator to AI assistants, from the composition of the watch right through to the order. Your assistant composes your B.R.M using our actual options, gives you its price for your country, shows you the watch, then prepares the order; you confirm it by email and pay for it yourself on B.R.M's secure page. The Magny-en-Vexin workshop does the rest, by hand.
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The Blog
B.R.M has opened its configurator to every AI assistant, without favouring any one of them. What this changes for an independent French manufacture — and what, in Magny-en-Vexin, remains in the hands of the watchmakers.
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The Blog
On 10 October 2026, a B.R.M V12-44 in titanium, black PVD and checkerboard pattern, with a carbon dial and yellow hands, was composed from start to finish in a conversation with ChatGPT, then ordered on brm-chronographes.com. A full-scale trial, carried out by the B.R.M team on its own website.
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The Blog
ChatGPT, Claude, Gemini, Le Chat, Copilot, Perplexity: anyone can now compose a B.R.M watch by conversing with the assistant of their choice. Models, options, prices for your country, photographic rendering and a link to the configurator — here is how to do it, step by step.
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The Blog
Servicing, repairs, personalisation: only the watchmakers who assembled your watch are authorised to open it and replace any of its parts. More direct, faster, and with original parts.
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The Blog
Discover how the unique design of luxury watches, inspired by automotive mechanics, gives each model a distinctive and alluring character. Focus on the bold creations of B.R.M
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The Blog
Discover how B.R.M Chronographes uses innovative materials such as carbon fibre, titanium, PVD, Alcantara and Makrolon to create lightweight and comfortable watches...
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The Blog
Faced with current environmental challenges, an increasing number of luxury watch brands, including B.R.M Chronographes, are adopting sustainable practices and incorporating environmentally responsible materials...
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The Blog
Discover why buying a luxury watch in 2025 is a profitable and exciting investment. Quality, craftsmanship, innovation and rarity: everything you need to know before investing in a timepiece
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The Blog
Discover why skeletonised watches, with their unique design and visible mechanism, captivate collectors. Focus on the expertise of B.R.M Chronographes in the art of skeletonised watchmaking
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The Blog
Discover the world of customised B.R.M Chronographes watches: over 10,000 possible configurations, bespoke dials with logos or Pantone colours, for a unique piece in your image
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The Blog
Discover why artisanal manufacturing lies at the heart of French watchmaking. A unique know-how that values tradition, precision and innovation in exceptional watches.
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The Blog
Discover the collectors' watches from B.R.M Chronographes: rare pieces and limited editions that combine innovation, craftsmanship and exclusivity.
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