News — B.R.M Journal

42 items — page 1 of 5

B.R.M, première manufacture horlogère à ouvrir son configurateur sur mesure aux assistants IA, jusqu'à la commande

10 October 2026News

B.R.M, the first watch manufacture to open its bespoke configurator to AI assistants, right through to the order

B.R.M is the first watch manufacture to open its bespoke configurator to AI assistants, from the composition of the watch right through to the order. Your assistant composes your B.R.M using our actual options, gives you its price for your country, shows you the watch, then prepares the order; you confirm it by email and pay for it yourself on B.R.M's secure page. The Magny-en-Vexin workshop does the rest, by hand.

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10 October 2026The Blog

A V12 designed by talking to an AI

On 10 October 2026, a B.R.M V12-44 in titanium, black PVD and checkerboard pattern, with a carbon dial and yellow hands, was composed from start to finish in a conversation with ChatGPT, then ordered on brm-chronographes.com. A full-scale trial, carried out by the B.R.M team on its own website.

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30 June 2026News

B.R.M CHRONOGRAPHES X GMT94

we are proud to announce our partnership with GMT94, one of the most iconic French teams in motorcycle sport.

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17 June 2026News

B.R.M Chronographes X Driver One

A house of automotive experience founded by enthusiasts from motorsport, Driver One designs and organises exclusive experiences for driving and motor car enthusiasts

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3 June 2026News

B.R.M Chronographes X Roméo Leurs

At just 17 years of age, Roméo embodies a new generation of talented, determined and exacting drivers. Trained at the FFSA Academy, a true benchmark for motorsport training in Europe,

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27 May 2026News

B.R.M Chronographes X Championnat de France de Drift FFSA

B.R.M Chronographes becomes official partner of the FFSA French Drift Championship, a spectacular discipline where mastery, precision and personality are expressed in every run.

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11 May 2026News

B.R.M Chronographes X Nicolas Roumezy

Committed and determined, Nicolas Roumezy is part of a new generation of drivers building their careers with consistency and ambition.

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29 April 2026News

B.R.M Chronographes X Antonin Bernard

Alongside Steven Palette, team manager of VSF Sports Racing, his objective is clear: to progress at the highest level, aim for the championship title and secure the Ligier scholarship.

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