B.R.M Chronographes on direct auto

Direct Auto takes you on a journey to discover a true love story: the one that binds the world of the automobile to that of watchmaking.

Every week on C8, Direct Auto offers a full hour dedicated to the passion for the automobile.

To illustrate their feature 'Watchmaking and the automobile: a shared passion for fine mechanics', broadcast in the 'Special Christmas' programme on 16 December 2023, we opened the doors of our French watchmaking manufacture to them.

Numerous manufactures crossed paths with the world of motoring long after their creation. This is not the case with B.R.M Chronographes, which was born directly at the heart of the passion for the automobile. Founded exactly 20 years ago by Bernard Richards, the brand is today a genuine reference for any enthusiast of fine mechanics. And, proudly, it is 100% French.

Machines that are almost unique in France for manufacture from A to Z. Then comes the dial printing stage, followed finally by the final assembly of the watches after a visit to the watchmaker dedicated to the brand.

Ultimately, each piece is truly unique and requires an average of some fifteen hours of work to arrive at the finished product. And, incidentally, at B.R.M Chronographes we actually incorporate parts drawn from the automotive world into the dials.