B.R.M CHRONOGRAPHES x OLIVIER COUVIN

B.R.M CHRONOGRAPHES x OLIVIER COUVIN: A meeting between haute horlogerie and haute cuisine

B.R.M Chronographes, French watchmaking manufacture spécialisée dans les luxury watches et reconnue pour son artisanal expertise, est fier d’annoncer l’arrivée de son nouvel ambassadeur : the Michelin-starred chef Olivier Couvin, Meilleur Ouvrier de France 2015. Depuis 2001, il officie à l’Auberge du Pont de Collonges de Paul Bocuse, institution gastronomique lyonnaise et symbole de l’French culinary excellence.

A shared passion for excellence and innovation

By welcoming Olivier Couvin among its ambassadors, B.R.M Chronographes affirms its commitment to promoting French craftsmanship in two worlds that are seemingly distinct yet closely related: haute horlogerie and haute cuisine.

"Every day, I strive to showcase French expertise, because craftsmanship in France is incredibly rich. My daily routine, during a working day, is governed by time, sometimes to the very second, and that is why I feel great pride as a MOF cuisine to be an ambassador for this French manufacture that is B.R.M Chronographes." – Olivier Couvin

B.R.M Chronographes and the Bocuse family: a story of strong bonds

For several years, B.R.M Chronographes has maintained close ties with the Bocuse family. This collaboration with chef Olivier Couvin, in charge of the kitchens at the illustrious restaurant in Collonges-au-Mont-d'Or, strengthens the close bonds that unite the brand with this great name in French gastronomy.

The same pursuit of detail and perfection

Whether selecting raw materials or innovating in the creation of new timepieces, B.R.M Chronographes shares with chef Couvin the same passion for creativity, technique and attention to detail. The parallels between the art of watchmaking and the art of cooking are numerous: the pursuit of harmony, respect for traditions and the desire to innovate constantly.

"We are delighted to welcome Olivier Couvin into the B.R.M Chronographes family as a brand ambassador. His passion for culinary excellence, his desire to define new codes and to elevate a centuries-old heritage are in perfect accord with the values of our watchmaking manufacture. We are convinced that this collaboration is a unique opportunity to promote French expertise throughout the world." – Bernard Richards

Promoting French heritage and craftsmanship internationally

Through this partnership, B.R.M Chronographes wishes to highlight the excellence of Made in France and the brand's capacity for innovation. Olivier Couvin, as Meilleur Ouvrier de France and chef of a legendary restaurant, is the very embodiment of French excellence and will enable the manufacture to be valued beyond the world of watches, in that of haute cuisine and luxury.

Thanks to this collaboration, the brand with its sporting DNA further extends its field of expression, demonstrating that the quest for perfection, creativity and attention to detail are values shared by haute horlogerie
and haute cuisine. B.R.M Chronographes and Olivier Couvin thus intend to showcase French expertise throughout the world, celebrating the French art of living and the passion for quality in all its forms.